The famous Italian Panettone in the Lavazza style

Context

As part of a PR operation directed to the journalists of the Table Arts, Lavazza wanted to communicate about its partnership with the Michelin starred Chef of the George V Four Seasons Hotel in Paris, Simone Zanoni. For the Christmas holidays 2017, Simone Zanoni has revisited a famous Italian dessert with… the famous Lavazza coffee.

Problem to solve

How to surprise a target already in high demand: the journalists. How to reach people with a festive product at Christmas time?

Insight

A premium in-store experience must also be online. Whether you want to recover the Panettone or have it delivered at home, the consumer experience must be premium fromt A to Z.

Concept

Allow a “live” follow-up thanks to the integration of the Stripe’s services: from the order to the delivery to the customer’s home, via online payment. A responsive website with custom shots shooting.

Results

More than 1,000 orders in less than 3 weeks. A site hailed by the French press.

https://www.panettone-cafelavazza.fr/